NFLPI Adds Penguin Young Readers Group and Funko
LAS VEGAS, June 19, 2014 – NFL Players Inc., the licensing and marketing arm of the NFL Players Association, announced today a pair of new licensing agreements with Penguin Young Readers Group and Funko, LLC. The latest news was announced from Licensing Expo 2014 in Las Vegas.
Penguin Young Readers Group, a global leader in children’s publishing, will create a series of amusing and entertaining NFL player inspired Mad Libs, chapter books, activity books and journals for children of all ages to enjoy. The agreement represents NFLPI’s first licensee in the children’s publishing category.
Funko, recognized for its popular lines of fan collectibles, will feature active NFL players as part of the company’s officially licensed Pop! Vinyl figures and bobbleheads.
